Cultural Integration and Local Commitment: Brazilian Subsidiary Successfully Hosts Customer Day Event

2025-12-06 3909 0人评论

Recently, Zoomlion's Brazilian subsidiary successfully held a Customer Day at its headquarters in Indaiatuba, attracting more than a hundred industry customers. Through cultural exchange, equipment displays, and service cooperation sessions, the event comprehensively showcased the company's localization achievements in the Brazilian market, injecting new momentum into Zoomlion's deep cultivation of the South American market.

The event opened with a vibrant display of Chinese and Brazilian cultures. The joint performance of Chinese lion dance and Brazilian capoeira created a friendly and open atmosphere, fully demonstrating Zoomlion's respect for and inclusiveness of diverse cultures, and further narrowing the distance between the company and its customers.

Centered on local market demand, Zoomlion presented its latest construction machinery product matrix on site, covering core products such as telehandlers, tractors, 250-ton-class cranes, 36-meter concrete pump trucks, and intelligent excavators. The engineering team conducted live machine demonstrations, highlighting the equipment's advantages in power, stability, and intelligent control. The performance of multiple machines in scenarios such as heavy-load and prolonged operation won customer recognition, further confirming the competitiveness of Zoomlion products in the Brazilian market.

In terms of service system development, the company signed a strategic cooperation agreement with a local Brazilian CSI service provider, officially launching the construction of a nationwide emergency response network, and released a "full equipment lifecycle management" service solution covering spare parts supply, technical training, remote monitoring, and on-site maintenance, which will provide local customers with a more efficient, precise, and sustainable user experience.

During the event, the company held in-depth discussions with multiple customers on equipment procurement, project cooperation, and operational support, reaching on-site order intentions exceeding 80 million yuan. A long-term customer commented: "Zoomlion always provides solutions at critical moments, which gives us more confidence in future cooperation."

This Customer Day not only demonstrated Zoomlion's comprehensive strength in products, technology, and services, but also highlighted the company's continued localization progress in the Brazilian market. For a long time, Zoomlion has adhered to a "customer-centric" approach, continuously improving its full equipment lifecycle service system and enhancing operational support capabilities, while integrating into local society and industrial development with an open attitude to build a cooperative ecosystem of mutual trust and win-win outcomes.

In the future, Zoomlion will continue to be driven by innovation and supported by localized operations, providing higher-quality products and services to customers in Brazil and around the world, and promoting the higher-quality development of Chinese manufacturing overseas.


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